Social Media
One of the most common questions we get asked is “Should my business have a Facebook page?” The short answer is, yes, but whether or not social media is going to be an effective marketing tool for your business is not as simple as that.
The main piece of advice we have for businesses starting out on the web is to create a business account using your exact business name on the five main social media channels: Twitter, Facebook, YouTube, Linked In and Google+.
This way, if you do decide to make social media a part of your marketing tactics, you have already secured your namesake. Remember, consistency is key for building a strong brand.
Social Media Services by ISCA Marketing
ISCA Marketing offers the following services to assist you with your social media marketing efforts:
Corporate Social Media Branding
If you are just starting out in social media, you’ll need to register and set up business profiles. ISCA Marketing can design pages and profiles which are consistent with your overall brand. Check out our Facebook page to see an example of how you can apply branding to your company's Facebook page.
Training Sessions
Our 90 minute training sessions are designed to give newcomers an overview of the major social media players and how to use them to build relationships with your clients and find new ones.
Social Media Policy
Before letting your staff loose on the web, it’s a good idea to set some ground rules. ISCA Marketing can assist you to formulate a formal policy, or casual guidelines (depending on your style) to ensure your brand is represented accurately by everyone.
Website Interaction & SEO
Your social media efforts should work hand in hand with your website to generate the right sort of website traffic. Again, it’s all about working to an overall strategy rather than adhoc comments posted on Facebook.
Content Delivery
The best way to build a fan base on social media is to deliver content which is interesting, relevant and unique. ISCA Marketing, works with copywriters with special interests spanning a number of subject areas. If you are looking for a single article or a regular stream of content, ISCA Marketing can help.
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