Google Adwords
Advertising with Google Adwords
Pay-Per-Click (PPC) advertising is a cost-effective and highly targeted way of attracting more traffic to your website. PPC advertising is particularly suited to businesses who aim to get maximum exposure with a limited marketing budget.
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Google Adwords is the leading provider of PPC Advertising. There is no minimum spend and can be set up to start generating new leads for your site within an hour. To find out whether Google Adwords can help you achieve your website goals, contact Sarah our resident Adwords Qualified Individual. |
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How Does Google Adwords Work?
Google Ads appear in both search results and across the 1 million websites in the Google Display Network. Keywords are the words you enter in to the search bar on Google. Identifying which keywords your ‘best’ customers use, is the key to a successful Adwords campaign.
With Adwords you create short ads and bid on keywords you wish to target. You are only charged when someone actually clicks on the ad which takes them through to your website.
Google Adwords means you can promote your products to a global audience and appear alongside your biggest competitors.
Benefits of Google Adwords Campaigns
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Easy to monitor and adjust your expenditure. Never go overbudget.
With Google Adwords, you set a limit on the amount you spend each day. There is no minimum amount to spend. This gives you complete control over your budget and expenditure. -
Advertise to suit your trading terms.
You can adjust your ad settings to appear only between certain hours or select highly target regions to advertise to. This level of flexibility ensures that you are getting your message to the right people at the right time. -
Access a global market.
Whether you are a home-based business or a multi-national, Google Adwords levels the playing field by giving everyone equal access to global markets. -
Dashboard and reporting at your fingertips.
The reporting available through Google Adwords is seriously detailed so you can accurately assess the effectiveness of various ad texts, campaigns, keywords and more. Over a period of a few weeks you can fine tune your ads to ensure you are getting the most clicks for your budget.
