No matter the industry you work in, I’m almost certain that you have come across a “serial TLAer”.  Loosely defined here as the slightly annoying person who throws endless acronyms into a discussion without considering whether anyone actually has a clue what they are talking about.   Read More...

For startups, there are those that get their websites up straight away and those that hold off until there’s enough cash in the bank to invest in a site.   Regardless of which camp you belong to, there are a few simple steps you can take on day one, for very little outlay which will prepare and protect your brand until you are ready to get online.  Read More...

It seems everyone is jumping on the social media bandwagon, so it’s not surprising that one of the questions we get asked the most is “Should my business be on Facebook?”    Read More...